ACTIONABLE TACTICS AND MEASUREABLE IMPLEMENTATION STRATEGY TO ACHIEVE BUSINESS GROWTH & SUCCESS

FEET-ON-THE-STREET-MARKETING, LLC

Marketing-Public Relations-Special Events

      RAY’S  DEC. 2009 MARKETING TIP

From a Customer Service Perspective, what steps can you take to assure the longevity of your business?

As a small business owner seven times over myself (very comfortable in "YOUR shoes"), I’d like to suggest 10 steps that an entrepreneur can take to  ensure their company’s long time survival from a CUSTOMER SERVICE PERSPECTIVE:

   1.   PROVIDE A GREAT PRODUCT OR  SERVICE                                          This means continually tightening systems, introducing new products, and constantly keeping an eye on quality control.

     2.  CHANGE “ON A DIME”

Take full advantage of your competitive edge....do what the “big boys”can’t!

As you  see a need for change, do so quickly.

    3.  KEEP CUSTOMERS COMING BACK

Keep and "keep" in contact with your present customer base...a customer in motion stays in motion…but someone unengaged,  is merely  just a prospect!

     4.  ADD ON TO YOUR CUSTOMER BASE

Set a goal (and mechanism..ie. solid  marketing plan) by which to acquire new customers.

     5.  GO THE EXTRA “VALUE ADDED” MILE

On occasion, give your good customers something extra … a sample of a new product, or a new service they have never tried before.  This “gift” exhibits customer appreciation, and is an opportunity to expose them to something that you do , or have that they are not aware of.

      6.  WATCH YOUR PRICING

Check the competitive landscape to make sure you are in line..you need to make sure you  make a satisfactory profit, but the customer has to know that they are getting their money’s worth!

       7.   ADMIT YOUR MISTAKES…OR CUSTOMER SERVICE GLITCHES

When something goes wrong (or when nothing is wrong, but the customer’s perception is that something is wrong),  go over and above to correct the situation, regardless of your personal feelings............remember the ..........       “Hirsh 11th Commandment:"

You can’t win an argument with a customer..because ...if you’ve won, you’ve lost!” 

                         Remember, lighten up..it’s only a mistake. 

        8.    OVER INDULGE FIRST TIME CUSTOMERS

Whatever they buy, or whatever service you provide for them, triple check to make sure that  it’s right!  Then go out of your way to show that you appreciate their business. So so quickly..a first time customer can become a last time customer!

          9.   ALWAYS GIVE YOUR CUSTOMER'S A CALL TO ACTION

Be clear with your customers as far as what you want them to do…give them specific direction that is easy to understand..ie..”buy one and get one at half price ,” or  “ 20% off on this item or service through  June 30th  ONLY.”

         10.  THINK/BE POSITIVE

Positive thinking, and a good attitude becomes contagious…and brings more “dollars in the door.

                                                                                                                      

FEET-ON-THE-STREET-MARKETING has effective, customized, individual, Marketing Programs covering each of the topics listed above. We'd be glad to speak with you in regard to any of the above 10 points, or any other marketing topics which might warrant discussion with you.