FEET-ON-THE-STREET-MARKETING … Real Steps To Grow Your Business!

WELCOME TO KAMA (Kosher Arizona Marketing Alliance)
WELCOME TO KAMA (Kosher Arizona Marketing Alliance)

  “Identifying, attracting & retaining Kosher customers in the Greater Phoenix Area”

        “Changing the status quo, through the use of practical & savvy marketing techniques”

“It takes a Village…A Jewish Village”

THE KAMA PROGRAM & PERSONAL MESSAGE TO YOU

Somedays, feel like “a Lone Ranger? Somedays, feel as though you are “in it” alone?” Somedays, feel as though you could use use some support to better see “the forest from the trees?”

Every day that you are in business, remember: YOU are one of this community’s greatest Jewish assets!…SO…Here’s a practical two step solution:

  • Receive unbiased business support (aka “Bench Strength”) from a Kosher Marketing Professional (NOT your spouse), who is well “seasoned,”  understands your business, and understands The Greater Phoenix Kosher Community.

Somedays, feel like “a Lone Ranger? Somedays, feel as though you are “in it” alone?” Somedays, feel as though you could use use some support to better see “the forest from the trees?”

Every day that you are in business, remember: YOU are one of this community’s greatest Jewish assets!…SO…Here’s a practical two step solution:

  • Receive unbiased business support (aka “Bench Strength”) from a Kosher Marketing Professional (NOT your spouse), who is well “seasoned,”  understands your business, and understands The Greater Phoenix Kosher Community.
  • Band together with an alliance of like-minded local Kosher business owners in the Greater Phoenix area,  using “the power of many,” “rowing ” in the same direction,  for purposes of marketing, advertising, complimentary (non competitive) referrals, and ultimately….. ONGOING SUCCESS… COLLABORATION OVER COMPETITION!
     

That’s why I have founded KAMA (Kosher Arizona Marketing Alliance): a clear vision that all local Kosher small business owners can all get behind….yes… a vision of surviving, living, and prospering together!

LET’S GET MORE PERSONAL!..… YES…THIS IS ACTUALLY ALL ABOUT YOU!

From a marketing perspective, I don’t envision you stopping doing what you are now doing (although if I think it’s wrong, I do have the “well intentioned  Chutzpah”  to tell you), but rather to assist you on a transformational journey for your business to survive in our local Phoenix Jewish Community, for you to take control of your future,  to grow your business, and become additionally successful.

There is so much more you can NOW  be doing TODAY, to grow your business….by example: One Simple Thought: are you using social media now to grow your business?   GREAT IDEA!…are you using social media now almost exclusively/significantly  to grow your business? LOUSY IDEA!…because social media is many times just one component of a successful marketing plan….even though you are in a Kosher niche, there are OTHER  additional marketing approaches that you definitely should be implementing!

Consider applying  to be a part of KAMA. If accepted, you’ll have the opportunity for “me & you”  to become accountability partners, for you to become exposed to business success techniques that ”big league businesses” use and pay thousands of dollars for every month! (i.e. other than “small businesses,” my previous and present work portfolio also includes  being engaged with larger projects for companies such as: Sprouts, Whole Foods, Peter Piper Pizza, etc.). Now, as they do, you too, can utilize and be personally assisted on your business growth journey, however, for a very small fraction of that “big company” cost.

Your Benefits As a Participating Member:

Know that as a basic KAMA member, all deliverables will be provided to the MEMBERS  (on an all inclusive basis: see Tier One),  with additional ala carte services (purchased separately: see Tier Two),  if needed. See our Benefits Package below:

LET’S GET MORE PERSONAL!..… YES…THIS IS ACTUALLY ALL ABOUT YOU!

From a marketing perspective, I don’t envision you stopping doing what you are now doing (although if I think it’s wrong, I do have the “well intentioned  Chutzpah”  to tell you), but rather to assist you on a transformational journey for your business to survive in our local Phoenix Jewish Community, for you to take control of your future,  to grow your business, and become additionally successful.

There is so much more you can NOW  be doing TODAY, to grow your business….by example: One Simple Thought: are you using social media now to grow your business?   GREAT IDEA!…are you using social media now almost exclusively/significantly  to grow your business? LOUSY IDEA!…because social media is many times just one component of a successful marketing plan….even though you are in a Kosher niche, there are OTHER  additional marketing approaches that you definitely should be implementing!

Consider applying  to be a part of KAMA. If accepted, you’ll have the opportunity for “me & you”  to become accountability partners, for you to become exposed to business success techniques that ”big league businesses” use and pay thousands of dollars for every month! (i.e. other than “small businesses,” my previous and present work portfolio also includes  being engaged with larger projects for companies such as: Sprouts, Whole Foods, Peter Piper Pizza, etc.). Now, as they do, you too, can utilize and be personally assisted on your business growth journey, however, for a very small fraction of that “big company” cost.

Your Benefits As a Participating Member:

Know that as a basic KAMA member, all deliverables will be provided to the MEMBERS  (on an all inclusive basis: see Tier One),  with additional ala carte services (purchased separately: see Tier Two),  if needed. See our Benefits Package below:

Tier One15 INCLUSIVE  / EXCLUSIVE ON GOING FEATURES & BENEFITS AS A MONTHLY KAMA MEMBER:

  1. Access to referrals from our customer “Clearinghouse” KOSHER Request Program (including our “Kosher Hotline” consumer requests)
  2. Individual/confidential access to information on KOSHER simcha (individual), banquet, group & commercial business & bookings
  3. Q & A private/individual consultation addressing any business concerns, (30 minutes/quarter) because… ALL ROADS lead to marketing!
  4. Listing  (and business description) in our KAMA Arizona Directory & Snowbird/Visitors Guide
  5. Listing in our bi-weekly social media  “Kosher Specials” announcement
  6. Authorization to use the KAMA (member) logo on all your collateral material, further legitimizing your Kosher business
  7. Yearly website review & critique (1 hr)
  8. Private consultation on handling of any adverse social media reviews (30 minutes, twice per year)
  9. Private consultation per quarter on any “media buys” including Jewish publications, website mentions, Jewish media, Synagogue bulletin utilization, etc (30 minutes, once /quarter)
  10. Consultation on, as well as execution / implementation assistance with: the introduction of at least one local NEW PROFIT CENTER for your business (2 hours/year)
  11. Your business featured individually via KAMA Jewish social media (twice yearly)
  12. Private  consultation and assessment of your social media program, and/or e mail program (30 minutes, once per quarter)
  13. Group mention (and your individual businesses listed by name) in our quarterly KAMA Public Relations Press Release
  14. Optional participation in quarterly KAMA  group “Best Practices”  group zoom call (45 minutes)
  15. Notification to you of undisclosed business marketing, advertising, promotional  and sponsorship opportunities, laser like targeted to the Phoenix Kosher Jewish Community
Tier One15 INCLUSIVE  / EXCLUSIVE ON GOING FEATURES & BENEFITS AS A MONTHLY KAMA MEMBER:
  1. Access to referrals from our customer “Clearinghouse” KOSHER Request Program (including our “Kosher Hotline” consumer requests)
  2. Individual/confidential access to information on KOSHER simcha (individual), banquet, group & commercial business & bookings
  3. Q & A private/individual consultation addressing any business concerns, (30 minutes/quarter) because… ALL ROADS lead to marketing!
  4. Listing  (and business description) in our KAMA Arizona Directory & Snowbird/Visitors Guide
  5. Listing in our bi-weekly social media  “Kosher Specials” announcement
  6. Authorization to use the KAMA (member) logo on all your collateral material, further legitimizing your Kosher business
  7. Yearly website review & critique (1 hr)
  8. Private consultation on handling of any adverse social media reviews (30 minutes, twice per year)
  9. Private consultation per quarter on any “media buys” including Jewish publications, website mentions, Jewish media, Synagogue bulletin utilization, etc (30 minutes, once /quarter)
  10. Consultation on, as well as execution / implementation assistance with: the introduction of at least one local NEW PROFIT CENTER for your business (2 hours/year)
  11. Your business featured individually via KAMA Jewish social media (twice yearly)
  12. Private  consultation and assessment of your social media program, and/or e mail program (30 minutes, once per quarter)
  13. Group mention (and your individual businesses listed by name) in our quarterly KAMA Public Relations Press Release
  14. Optional participation in quarterly KAMA  group “Best Practices”  group zoom call (45 minutes)
  15. Notification to you of undisclosed business marketing, advertising, promotional  and sponsorship opportunities, laser like targeted to the Phoenix Kosher Jewish Community
Tier One15 INCLUSIVE  / EXCLUSIVE ON GOING FEATURES & BENEFITS AS A MONTHLY KAMA MEMBER:
  1. Access to referrals from our customer “Clearinghouse” KOSHER Request Program (including our “Kosher Hotline” consumer requests)
  2. Individual/confidential access to information on KOSHER simcha (individual), banquet, group & commercial business & bookings
  3. Q & A private/individual consultation addressing any business concerns, (30 minutes/quarter) because… ALL ROADS lead to marketing!
  4. Listing  (and business description) in our KAMA Arizona Directory & Snowbird/Visitors Guide
  5. Listing in our bi-weekly social media  “Kosher Specials” announcement
  6. Authorization to use the KAMA (member) logo on all your collateral material, further legitimizing your Kosher business
  7. Yearly website review & critique (1 hr)
  8. Private consultation on handling of any adverse social media reviews (30 minutes, twice per year)
  9. Private consultation per quarter on any “media buys” including Jewish publications, website mentions, Jewish media, Synagogue bulletin utilization, etc (30 minutes, once /quarter)
  10. Consultation on, as well as execution / implementation assistance with: the introduction of at least one local NEW PROFIT CENTER for your business (2 hours/year)
  11. Your business featured individually via KAMA Jewish social media (twice yearly)
  12. Private  consultation and assessment of your social media program, and/or e mail program (30 minutes, once per quarter)
  13. Group mention (and your individual businesses listed by name) in our quarterly KAMA Public Relations Press Release
  14. Optional participation in quarterly KAMA  group “Best Practices”  group zoom call (45 minutes)
  15. Notification to you of undisclosed business marketing, advertising, promotional  and sponsorship opportunities, laser like targeted to the Phoenix Kosher Jewish Community

THE ABOVE Program is our basic, very cost effective Program (other ala carte options shown under Tier Two), and, as a small business owner, Tier One participation is definitely affordable for you, with substantial “return on investment!” Contact us for our limited time offer promotional pricing!

THE ABOVE Program is our basic, very cost effective Program (other ala carte options shown under Tier Two), and, as a small business owner, Tier One participation is definitely affordable for you, with substantial “return on investment!” Contact us for our limited time offer promotional pricing!

TIER TWO: (Optional…Pay As You Go “Add-Ons”….engage ONLY as needed)

  1. “P to P” (“Pupic to Pupic”), “one-on-one” individualized (your business exclusively/privately) participation in our ”Accelerated Growth Business & Marketing Consultation Program” (1 hour/week)
  2. Publication  in our “group advertising media buy” for holidays & special occasions (ad size of your choice)
  3. Participation  in our future  “group couponing program”
  4. Full Social media program implementation and ongoing execution
  5. When you are ready (and if you desire), based upon your achievements, assistance with a $uccessful “exit strategy. “

TIER TWO: (Optional…Pay As You Go “Add-Ons”….engage ONLY as needed)
  1. “P to P” (“Pupic to Pupic”), “one-on-one” individualized (your business exclusively/privately) participation in our ”Accelerated Growth Business & Marketing Consultation Program” (1 hour/week)
  2. Publication  in our “group advertising media buy” for holidays & special occasions (ad size of your choice)
  3. Participation  in our future  “group couponing program”
  4. Full Social media program implementation and ongoing execution
  5. When you are ready (and if you desire), based upon your achievements, assistance with a $uccessful “exit strategy. “

PARTICIPATION GUIDELINES

KNOW OUR “MISSION STATEMENT:” We are interested in fostering vibrant, inclusive, mutually supportive Kosher business opportunities The Alliance is based upon creating win-win relationships, collaboration over competition, and supporting everyone’s success, creating a “ripple effect.” IN SHORT: you must agree with this intention in order to participate!
SIMPLE GUIDELINES:

  • Business must be AZ local (will only consider engaging a business beyond AZ if we do not have a KAMA member/vendor available in a specific category)
  • Food related and non food related businesses are both welcome. If food related, proof of acceptable Certification required (”mainstream” Hashgacha only….not your Mom!)
  • In order to bring “true value” to you and your business, membership is based upon a limited number of membership slots (once the slot limit is reached, additional interested parties would be placed on a waiting list)
  • This is a monthly, automatic, recurring payment membership subscription program with a 12 month price guarantee, cancellable at any time (see our “terms & conditions”).
PARTICIPATION GUIDELINES

KNOW OUR “MISSION STATEMENT:” We are interested in fostering vibrant, inclusive, mutually supportive Kosher business opportunities The Alliance is based upon creating win-win relationships, collaboration over competition, and supporting everyone’s success, creating a “ripple effect.” IN SHORT: you must agree with this intention in order to participate!
SIMPLE GUIDELINES:

  • Business must be AZ local (will only consider engaging a business beyond AZ if we do not have a KAMA member/vendor available in a specific category)
  • Food related and non food related businesses are both welcome. If food related, proof of acceptable Certification required (”mainstream” Hashgacha only….not your Mom!)
  • In order to bring “true value” to you and your business, membership is based upon a limited number of membership slots (once the slot limit is reached, additional interested parties would be placed on a waiting list)
  • This is a monthly, automatic, recurring payment membership subscription program with a 12 month price guarantee, cancellable at any time (see our “terms & conditions”).
PARTICIPATION GUIDELINES

KNOW OUR “MISSION STATEMENT:” We are interested in fostering vibrant, inclusive, mutually supportive Kosher business opportunities The Alliance is based upon creating win-win relationships, collaboration over competition, and supporting everyone’s success, creating a “ripple effect.” IN SHORT: you must agree with this intention in order to participate!
SIMPLE GUIDELINES:

  • Business must be AZ local (will only consider engaging a business beyond AZ if we do not have a KAMA member/vendor available in a specific category)
  • Food related and non food related businesses are both welcome. If food related, proof of acceptable Certification required (”mainstream” Hashgacha only….not your Mom!)
  • In order to bring “true value” to you and your business, membership is based upon a limited number of membership slots (once the slot limit is reached, additional interested parties would be placed on a waiting list)
  • This is a monthly, automatic, recurring payment membership subscription program with a 12 month price guarantee, cancellable at any time (see our “terms & conditions”).

LIMITED Subscriptions : FOR MORE INFORMATION CALL: 888-KOSHER9 or email: rayhirsh@kosherarizonamarketingalliance.com

LIMITED Subscriptions : FOR MORE INFORMATION
CALL: 888-KOSHER9 or email: rayhirsh@kosherarizonamarketingalliance.com

PRINCIPAL BACKGROUND: Who is “driving the bus?”

My name is Ray Hirsh, and I am a Nationally recognized, but Scottsdale based Marketing Professional working on a fractionalized basis ( for a variety of companies) in both the service as well as retail areas. Through many years of hard work (as YOU are now experiencing), and by working through eight successful start ups of my own through the years, I am intimately familiar with the difficulties that arise with new businesses, and also even relatively mature ones.

 By example, my experience includes a variety of verticals in targeted Jewish advertising / marketing, including ownership of: a local successful 5 star Kosher Café, a local 5 Star Kosher Catering Company,  a Jewish event planning company, a retail (Jewish) giftware business, while  also currently representing and marketing a number of  CRC certified brands at both Whole Foods and Sprouts.

I have been quoted as a small business expert in The Wall Street Journal and Market News International. My businesses have been featured in USA Today as well as various trade publications, and I have been a selected marketing speaker at Kiwanis International, Scottsdale Chamber Business Smartz, The Alternative Board (TAB), at ASU’s Barrett Honors Entrepreneurship Program, Western International University’s Graduate Marketing Program,  and the Health EOS  Sr. Management Meeting.  MOST IMPORTANTLY…AS IT RELATES TO YOU: I have “walked and worn down the shoes” of a small business owner, know how to anticipate the “hoops to jump through and hurdles to jump over,” and love to assist small business owners in ensuring their success and longevity . In summary, ”WHERE YOU STAND IS WHERE I SIT!”

PRINCIPAL BACKGROUND: Who is “driving the bus?”

My name is Ray Hirsh, and I am a Nationally recognized, but Scottsdale based Marketing Professional working on a fractionalized basis ( for a variety of companies) in both the service as well as retail areas. Through many years of hard work (as YOU are now experiencing), and by working through eight successful start ups of my own through the years, I am intimately familiar with the difficulties that arise with new businesses, and also even relatively mature ones.

 By example, my experience includes a variety of verticals in targeted Jewish advertising / marketing, including ownership of: a local successful 5 star Kosher Café, a local 5 Star Kosher Catering Company,  a Jewish event planning company, a retail (Jewish) giftware business, while  also currently representing and marketing a number of  CRC certified brands at both Whole Foods and Sprouts.

I have been quoted as a small business expert in The Wall Street Journal and Market News International. My businesses have been featured in USA Today as well as various trade publications, and I have been a selected marketing speaker at Kiwanis International, Scottsdale Chamber Business Smartz, The Alternative Board (TAB), at ASU’s Barrett Honors Entrepreneurship Program, Western International University’s Graduate Marketing Program,  and the Health EOS  Sr. Management Meeting.  MOST IMPORTANTLY…AS IT RELATES TO YOU: I have “walked and worn down the shoes” of a small business owner, know how to anticipate the “hoops to jump through and hurdles to jump over,” and love to assist small business owners in ensuring their success and longevity . In summary, ”WHERE YOU STAND IS WHERE I SIT!”

PRINCIPAL BACKGROUND: Who is “driving the bus?”

My name is Ray Hirsh, and I am a Nationally recognized, but Scottsdale based Marketing Professional working on a fractionalized basis ( for a variety of companies) in both the service as well as retail areas. Through many years of hard work (as YOU are now experiencing), and by working through eight successful start ups of my own through the years, I am intimately familiar with the difficulties that arise with new businesses, and also even relatively mature ones.

 By example, my experience includes a variety of verticals in targeted Jewish advertising / marketing, including ownership of: a local successful 5 star Kosher Café, a local 5 Star Kosher Catering Company,  a Jewish event planning company, a retail (Jewish) giftware business, while  also currently representing and marketing a number of  CRC certified brands at both Whole Foods and Sprouts.

I have been quoted as a small business expert in The Wall Street Journal and Market News International. My businesses have been featured in USA Today as well as various trade publications, and I have been a selected marketing speaker at Kiwanis International, Scottsdale Chamber Business Smartz, The Alternative Board (TAB), at ASU’s Barrett Honors Entrepreneurship Program, Western International University’s Graduate Marketing Program,  and the Health EOS  Sr. Management Meeting.  MOST IMPORTANTLY…AS IT RELATES TO YOU: I have “walked and worn down the shoes” of a small business owner, know how to anticipate the “hoops to jump through and hurdles to jump over,” and love to assist small business owners in ensuring their success and longevity . In summary, ”WHERE YOU STAND IS WHERE I SIT!”

GET IN TOUCH

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