FEET-ON-THE-STREET-MARKETING assists small business owners by offering a customized, aggressive,  pre-planned approach to ensure the success of their business. This is done by providing and assisting in the on going execution of a planned, documented, consistent, and repetitive effort, taking into consideration the demographics and psychographics (attitudinal and behavioral tendencies) of the target audience of the business.

This customized, written plan normally addresses such issues as (plans vary depending on type of business, locale, and target area and target audience):

• Documented, pre planned ongoing marketing efforts throughout the year
• On going assistance with marketing implementation techniques (you are the “Driver,” we are the “GPS System”)
• How to measure results (if you can’t measure it, you can’t manage it!)
• Specific market segment engagement
• Promotional recommendations, and the use of promotional toolbox techniques
• Use of on site promotions (if appropriate)
• How to approach and tie together the “four prong approach” of: sales, marketing, special events, and public relations
• Use of brand loyalty techniques  
• How to “sell” differences rather than similarities
• Why traditional advertising might be the last, rather than the first thing added to the marketing mix      
• How to market to existing clientele with “laser like focus”
• The use of cross pollination marketing techniques, aggregate marketing points, and creative partnerships to more efficiently grow a business
• The use of cross selling promotions, CTA’S (calls to action), social media and foot traffic campaigns, as appropriate

Let’s face it: the only way you’ll succeed in business is to make sales.  The key to sales is on going marketing…and again…what is marketing?…..

“Marketing is delivering the right product, at the right price, through the right channel, to the right audience, at the right time!”